Have you ever seen an ad, or some sort of show and it makes you think of something else that is closely related? Well in fact there is a theory which states that a thought will set of other related thoughts. People may not figure that what they do might be caused by what they see on tv, especially children. The Prime Theory is the motivation of what we do.
The Priming Theory is an effect from television that people tend to have. Of course it is connected negatively in that it may cause violence. The General Aggression Model suggests violence learned beforehand can be provoked by feelings or emotions associated with negativity and violence. The Priming theory may affect children and toddlers the most because of the cartoons they watch and also because they tend to keep "'scripts' about how to respond with violence they learn from the media"1 (Media Now- pg 417)so when a real life event comes up they may use what they saw on television.
A great example to the Priming theory may be that a child who is watching Tom & Jerry follow their examples of hitting and punching. Even though they my see sarcastic and cartoony they still impact kids. This video of Rocko's Modern Life shows how cartoons react to a real life event, so kids may be inclined to do the same.
1- Media Now textbook
2- http://www.youtube.com/watch?v=iaHWoloyMLw&feature=related
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