Sunday, September 26, 2010

'It Was a Time of Great Social Change'

Early in the century America had just entered a new era in time, the oh so famous 1920s. Many consider this the most perplex and astounding decade. Fashion, music, dance, and inventions all powered the Roaring Twenties; in fact "It was a time of great social change". 1 The creation of radio only made this decade better in that radio was in everyones lives. They gathered around the box as a family and may have listened to music, the news or even comedy and live shows. Technological change is one of the main forces that shaped the radio industry.

Technological change was big in the 1920s, many things such as traffic lights, hair dryer and even the first cars with a combustion engine. Radio slowly changed from Marconis transmitter to a radio that the general public can use to listen to music. It was 1916 when David Sarnoff proposed to his boss (Marconi) "a plan of development which would make radio a 'household utility' in the same scene as the piano or phonograph." 2 (Media Now, p 161). It wasn't until 1926, 10 years later, that this idea finally came true. This force (Technological Change) influenced the formation of the radio industry in that the technology went from something that ships had, to a box every single household should have.

The Technological Change affected the evolution of the U.S. radio system in the 1920s in that the radio helped revolutionize the new "Jazz Age", an era of music that the youth started to rule. Without the radio, the 1920s would not have had that 'bang' that they did. Thanks to the radio, later in time there were things such as DJs that dominated the airwaves in the 1950s, even with the introduction of television. Later on another medium (the internet) might have completely killed the radio but it managed to stay alive because of the radio systems in cars where people do most, if not all, their listening of the radio today.

A video of the Jazz Age in the 1920s


1: http://www.angelfire.com/co/pscst/
2: Madia Now Textbook
3: http://www.kyrene.k12.az.us/schools/brisas/sunda/decade/1920.htm
4: Video- http://www.youtube.com/watch?v=QJSdk44gWIE
5: http://www.buzzle.com/articles/inventions-of-the-1920s.html

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