'It Was a Time of Great Social Change'

Early in the century America had just entered a new era in time, the oh so famous 1920s. Many consider this the most perplex and astounding decade. Fashion, music, dance, and inventions all powered the Roaring Twenties; in fact "It was a time of great social change". 1 The creation of radio only made this decade better in that radio was in everyones lives. They gathered around the box as a family and may have listened to music, the news or even comedy and live shows. Technological change is one of the main forces that shaped the radio industry.

Technological change was big in the 1920s, many things such as traffic lights, hair dryer and even the first cars with a combustion engine. Radio slowly changed from Marconis transmitter to a radio that the general public can use to listen to music. It was 1916 when David Sarnoff proposed to his boss (Marconi) "a plan of development which would make radio a 'household utility' in the same scene as the piano or phonograph." 2 (Media Now, p 161). It wasn't until 1926, 10 years later, that this idea finally came true. This force (Technological Change) influenced the formation of the radio industry in that the technology went from something that ships had, to a box every single household should have.

The Technological Change affected the evolution of the U.S. radio system in the 1920s in that the radio helped revolutionize the new "Jazz Age", an era of music that the youth started to rule. Without the radio, the 1920s would not have had that 'bang' that they did. Thanks to the radio, later in time there were things such as DJs that dominated the airwaves in the 1950s, even with the introduction of television. Later on another medium (the internet) might have completely killed the radio but it managed to stay alive because of the radio systems in cars where people do most, if not all, their listening of the radio today.

A video of the Jazz Age in the 1920s

http://www.youtube.com/watch?v=QJSdk44gWIE

1: http://www.angelfire.com/co/pscst/
2: Madia Now Textbook
3: http://www.kyrene.k12.az.us/schools/brisas/sunda/decade/1920.htm
4: Video- http://www.youtube.com/watch?v=QJSdk44gWIE
5: http://www.buzzle.com/articles/inventions-of-the-1920s.html

Priming Theory

Have you ever seen an ad, or some sort of show and it makes you think of something else that is closely related? Well in fact there is a theory which states that a thought will set of other related thoughts. People may not figure that what they do might be caused by what they see on tv, especially children. The Prime Theory is the motivation of what we do.

The Priming Theory is an effect from television that people tend to have. Of course it is connected negatively in that it may cause violence. The General Aggression Model suggests violence learned beforehand can be provoked by feelings or emotions associated with negativity and violence. The Priming theory may affect children and toddlers the most because of the cartoons they watch and also because they tend to keep "'scripts' about how to respond with violence they learn from the media"1 (Media Now- pg 417)so when a real life event comes up they may use what they saw on television.


A great example to the Priming theory may be that a child who is watching Tom & Jerry follow their examples of hitting and punching. Even though they my see sarcastic and cartoony they still impact kids. This video of Rocko's Modern Life shows how cartoons react to a real life event, so kids may be inclined to do the same.




1- Media Now textbook
2- http://www.youtube.com/watch?v=iaHWoloyMLw&feature=related

Framing

Media is everywhere in our lives, TV, Radio and Internet. If it is everywhere in our lives how can it not influence us in basically everything we do or even how we think? Every form of media out there has its own views and opinions, that they may blind us of the general view. People, for the most part, do not realize that what they read or view is is up to the writer; they decide what you get to see and what you dont. This is called Framing. It influences how you think.

Framing is the idea that the creator of a certain type of media can influence and change the way you think of something and they can even alter how it is presented. Its up to the creator what type of tone he/she is conveying, typically his or her word choice set the tone therefore making you the reader feel a certain way about the subject. In some instances the creator can leave out facts that are not beneficial. Basically Framing is how a writer projects or presents a story, they are able to decide which view they will take.

A great example of framing may be the fact that Fox News and MSNBC have both been accused to be bias to ether the liberal or conservative parties. Studies suggest that during the Iraq War the White House had control of framing news that included "foreign policy and war" which indicate that the Bush Administrations positive effect of Fox reporting stories from Iraq. 1 MSNBC has also been accused of focusing more to the left side (liberal). One example is that on MSNBC's "evening lineup" of shows have been moving to a more liberal side in recent years.2 “The basic problem is the way news organizations assemble stories. You don't report on a dog that doesn't bite”1 Even though both news sources lean to a certain side, they each word their stories and report certain things that the competitor may not so that their "party" may be beneficial.

Finally we'll see a video where we clearly see the different sides of Fox and MSNBC during Michelle Obama's speech. A great example of framing.



http://www.youtube.com/watch?v=J2Pjudf0810

1: http://onlinelibrary.wiley.com/doi/10.1111/j.1460-2466.2009.01472.x/full
2:http://www.washingtonpost.com/wp-dyn/content/article/2008/05/27/AR2008052703047_pf.html