Mayhem

In advertising I would say that there is various ads which are powerful and persuasive but some of the ones that stick out are usually the Apple, Allstate and GEICO ads. These are all powerful and persuasive because people tend to remember them and they catch peoples attention by ether using humor or a feeling of "coolness". I believe that Allstate Insurance is powerful and persuasive because it its current series of "Mayhem" ads shows people how everyday accidents can happen in a matter of minutes and that they are there to help you. GEICO in the other hand uses characters like the piggy or the woodchucks that have nothing to do with insurance to prove that they are a good insurance company.

Allstates advertising appeals include safety. Allstate IS an insurance company so it would only seam logical for them to advertise "mayhem" and disastrous situations so that people will feel in danger and go out and buy their insurance. The advertising appeal "Safety" is perfect for all insurance companies, Allstate uses this technique to get consumers attention in a way that is meant to shock or surprise people.

"Dollar for Dollar Nobody Protects you From Mayhem More Than Allstate" is their motto and they wish to convey to people that danger is everywhere and that they have the solution and protection which will help you in any situation of that sort.





http://www.youtube.com/watch?v=5-Sjld5yy3Q
http://www.youtube.com/watch?v=nFVpaQGltrI