Globalization

Globalization is a process in which people are connected around the world where cultures, nations and people are networked together. Usually Globalization is greatly connected to new technological changes, such as the internet and other improvements.


Hybridization is an idea that was successful in one area of the world and other places adopt that idea to have that same success. A example can be American Idol, other nations seem to have created their own 'Idol series'. For example there is Canadian Idol, Australian Idol, Pop Idol (UK), Idolos (Brazil), Pinoy Idol (Philippines) and etc. (wikipedia) Hybridization is important because cultures have merged and mixed to create another culture, "Culture A meets Culture B --> Culture C" (Straubhaar Lecture). So that is what Globalization and Hybridization. 


American Idol


Canadian Idol


Philippine Idol


http://www.youtube.com/watch?v=lSBosoQA904
http://www.youtube.com/watch?v=ZctORq2p4qI
http://www.youtube.com/watch?v=Ea2fd7kLejI&feature=related

Mayhem

In advertising I would say that there is various ads which are powerful and persuasive but some of the ones that stick out are usually the Apple, Allstate and GEICO ads. These are all powerful and persuasive because people tend to remember them and they catch peoples attention by ether using humor or a feeling of "coolness". I believe that Allstate Insurance is powerful and persuasive because it its current series of "Mayhem" ads shows people how everyday accidents can happen in a matter of minutes and that they are there to help you. GEICO in the other hand uses characters like the piggy or the woodchucks that have nothing to do with insurance to prove that they are a good insurance company.

Allstates advertising appeals include safety. Allstate IS an insurance company so it would only seam logical for them to advertise "mayhem" and disastrous situations so that people will feel in danger and go out and buy their insurance. The advertising appeal "Safety" is perfect for all insurance companies, Allstate uses this technique to get consumers attention in a way that is meant to shock or surprise people.

"Dollar for Dollar Nobody Protects you From Mayhem More Than Allstate" is their motto and they wish to convey to people that danger is everywhere and that they have the solution and protection which will help you in any situation of that sort.





http://www.youtube.com/watch?v=5-Sjld5yy3Q
http://www.youtube.com/watch?v=nFVpaQGltrI